Posted on July 27, 2009 - by Jus

108 | Idenitfying My Niche

I think I might have had a very exciting breakthrough over the weekend…

One of the key milestones in being able to get my plans to build my coaching business going is finding and defining my niche – that is to say, which particular group of people for whom I will tailor my coaching business, products and services.

I have been slightly uncomfortable with my obvious choice of niche – small business owners, professionals, managers and entrepreneurs – mainly because I feel like it wouldn’t be enough of a departure from my current profession to keep me challenged, motivated and learning.

Over the weekend, it dawned on me what my ‘calling’ would be in terms of a niche for my coaching business… what I am deeply passionate about, what I am intrigued and interested by, what will continually challenge me to think differently…

I’m going to work with parents and families with children.  *grins*

I was a single parent from the moment my darling son was born and as I only got married just before his sixth birthday, I certainly had my fair share of experiences in parenting in difficult situations.  I think every parent learns an awful lot from their children, some more than others, and many parents reach out to peers and professionals for guidance in how to be the best parent they can possibly be.

It’s these people that I want to work with – to help them to define their goals as parents and put in place the action plans, structures and knowledge they need to achieve these goals.

I already know what my first steps in building this will be and I am so looking forward to developing my business over the coming three months with the assistance of my chosen peer coach to keep me on track!  So three cheers for finding my niche!!

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