One of the first things I did with my coach was to create my “elevator speech” for my business. It was a really great exercise to do, and I loved the way she had a structure to guide me through that process.
I am learning more and more as each day goes on that to be successful in my coaching practice, I am going to need to sell a result, not the coaching itself. And furthermore, that if I can make that quicker, easier or automated by creating a structure, or a process, or an outline of some easily learned and transferrable skills, then I will enable myself to sell that result in a number of different formats, not just one-to-one coaching.
Which is why I was intrigued to listen to this radio interview with Matt Church recently as it gave me two things:
a) I should not limit myself in the way I talk about my new family and parent coaching business, particularly as it is my passion.
b) I should probably create two potential niches for myself in coaching/business, as I will be able to instantly capitalise on my years of business, marketing and advertising know-how in order to get some quick wins (and quick wins means getting out of the corporate world faster).
What am I talking about? Well Matt Church has a number of frameworks and matrix that he sells and shares with thought leaders to help them to become more successful. One of them is about how to position youself and it’s a matrix with nine options.
Nine? I hear you say. Yes, well because let’s face it, if the only time you ever talked about your business was in an elevator, we’d certainly all be spending a lot more time in elevators! Fact is, there are so many places and situations that I will find myself in where I will want to talk about my business – and not all of those situations will be created equal.
There will be opportunities to give a very ‘low-energy’ response as well as others when I can afford to give a much higher level of energy to my explanation.
But let me allow you to download the radio interview that explains it all much better than I can. Enjoy! (Right click and select “Save As”)
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